Marketing brings them in, sales qualifies them, support keeps them, and the people who stay bring the next ones.

Most clients start with one of lead generation, omnichannel customer support or digital marketing, and add the second within two quarters, because the first one working is what exposes the next gap.

Find the sentence you would say out loud

Pick the one that sounds like your week. Each one opens to the service that answers it and the shortest honest account of how.

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We’re getting leads, but sales says they’re junk

Lead generation

We qualify before the handover, so a lead only reaches your reps once someone with budget and a reason has replied.

How lead generation works

Our reps spend more time finding people than talking to them

Lead generation

We take the sourcing, the sequences and the first reply off your reps, so their week starts with a calendar rather than a list to build.

How lead generation works

Customers wait hours for a first reply

Omnichannel customer support

Our agents work the queue inside your tools on your hours, so the first reply lands while the customer is still in the conversation.

How omnichannel support works

People have to repeat themselves every time they switch channel

Omnichannel customer support

Chat, phone, email and social arrive in one thread with the full history attached, so whoever picks it up already knows what happened.

How omnichannel support works

We’re covered nine to five and our customers aren’t

Omnichannel customer support

We staff the hours your team does not, around your team rather than in place of it, so the queue is covered when your customers are awake.

How omnichannel support works

We’re spending on ads and can’t tell which spend worked

Digital marketing

Every campaign is tracked through to the lead it produced and the conversation that lead became, so the report names the spend that earned its place.

How digital marketing works

Traffic is up and nothing downstream moved

Digital marketing

Traffic is not the number we report on. Campaigns are briefed from what support hears and judged by what lead generation can qualify.

How digital marketing works

Two of these are true at once

That is the loop, and it is why we run the three together

A slow queue costs you the customers marketing paid for, and a thin pipeline hides how good your support already is. Fixing one in isolation moves the problem rather than the number.

Book a call and we will say where to start

The gaps are where the handoffs live

Three arcs, three gaps. The arcs are what we run. The gaps are the moments a conversation changes hands, which is where most of these programmes quietly leak.

Lead generation
converts
qualified lead your reps
Omnichannel support
retains
support insight campaign brief
Digital marketing
attracts
retained customer referral

and back to lead generation, where the ring closes.

Each arc is a service page. The words in each gap are the thing that actually changes hands there, and the thing we report on when two arcs are running at once.

Side by side, in sentences

What you are buying, who it suits, and the first number that moves when it starts working. The number is the one we report on in week one, not a result we are promising.

Lead generation

What you buy: Sourcing, sequences and the first reply, run by our people inside your CRM and reported against your own stage names.
Who it is for: Teams with a product that already sells, whose reps are spending the week prospecting instead of closing.
The first number that moves: Qualified conversations per rep, per week.

Omnichannel customer support

What you buy: Staffed coverage across chat, phone, email and social, threaded into one history, in the tools your team already opens.
Who it is for: Teams whose customers are awake outside the hours the team is, or who answer the same person in four places at once.
The first number that moves: Time to first reply.

Digital marketing

What you buy: Campaigns, creative and paid spend, briefed from what support hears and measured by what sales is able to qualify.
Who it is for: Teams who can see the spend going out and cannot see which part of it came back.
The first number that moves: Cost per qualified lead.

Book a strategy call

Forty minutes with the people who would run your account. We look at where conversations are dropping today and tell you what we would do first.

No deck. If we are not the right shape for the problem, we say so on the call and point you somewhere better.

Prefer email? admin@uniquemarketing.net