We are judged on the bottom row.
Everything above it is work. Only the last number is a result, and only your team can produce it. What we control is how few wrong people reach them on the way.
So the rest of this page is the definition we work to, the contacts we throw away to hold it, and what happens at the handover.
- 4,200contacts sourced
Built against your profile, not bought as a list.
- 890reached
A real person opened a message we sent, on one of three channels.
- 210conversations
They replied in words, rather than with an unsubscribe.
- 47meetings booked
Passed all four gates below and sat in a rep's calendar.
- 9closed
Your team's number, not ours. We only put people in front of them.
What qualified means here
Most agencies leave this word undefined so it can move at the end of the month. Ours is four gates, applied in order, and it is the same definition in the contract as it is on this page.
- 01
Fit
The company matches the profile you signed off: sector, size, geography and the software they already run. Not close enough, and not a lookalike we found interesting.
- 02
Timing
Something changed recently that makes this a live problem rather than a someday problem: a funding round, a senior hire, a migration, a renewal date, a new rule they have to meet.
- 03
Authority
The person replying can either sign for this or walk it to the person who can, and has told us which of the two it is.
- 04
Signal
They have said in their own words what they want to talk about. An accepted invitation with no stated agenda is a calendar entry, not a signal.
A contact that fails any one of the four does not reach your reps. It goes back into the sequence or into the discard pile, and the weekly report tells you which one and why.
What we throw away
Across a typical month, roughly seven in ten sourced contacts never reach a sequence, and roughly three in four of the people who do reply never reach your reps. Being told what an agency discards is worth more than being shown who it has worked for.
- Wrong seat count
- Under the minimum you set, or so far over it that the deal belongs to your enterprise team, who sell a different way and would not thank us.
- No buying signal
- A company that fits perfectly and has changed nothing. We hold them and come back at the next trigger rather than spending a rep's hour on them now.
- Already yours
- An open opportunity, a live sequence from your own team, or a closed-lost still inside your re-approach window. We check your CRM before we send, not after.
- Competitor or consultant
- People who want the demo rather than the product. They are easy to book and they cost your reps the same hour as a real one.
How it runs, from a name to a calendar entry
- 01
Sourcing
We build the list against your profile, by hand wherever the data is thin.
- 02
Enrichment
Every record gets a verified address, a role, a headcount and the trigger that put it on the list.
- 03
Sequencing
Email, LinkedIn and phone on one schedule, written per segment rather than per contact.
- 04
Calling
A person calls the people who opened and did not reply. Most meetings come from this step.
- 05
Booking
The meeting goes into your calendar inside the reply, not in a follow-up two days later.
- 06
Handoff
The rep gets the thread, the trigger and the prospect's own words before the call starts.
The handover, and who owns what afterwards
- How a meeting reaches you
- The booking writes straight into your CRM as a record on the account, with the full thread attached and the source field set to us. Nobody re-keys anything, and there is no weekly spreadsheet.
- The deduplication rule
- Before a contact enters a sequence we check your CRM. If the account has an open opportunity, an owner, or a closed-lost inside your re-approach window, we leave it alone and tell you we found it. Your team's record wins, always.
- When something is hot
- If a prospect asks for a call today, we reach your duty rep within fifteen minutes during your working hours, in whichever channel your team actually reads. We do not sit on it until the daily summary.
- Who owns the data
- You do, from the first record. The lists, the enrichment, the sequences and the transcripts are exported to you at the end of the engagement in a format you can import, and we delete our copies on your instruction.
What the first month actually looks like
Week one
Profile, list, inboxes, domains and warm-up. Nothing sends and nothing lands in your calendar. If an agency books you a meeting in week one, ask which list they bought.
Week two
First sequences go to a small segment so we can read reply rates before spending the rest of the list. Expect a handful of conversations and no volume.
Week four
Full volume, with the copy rewritten from what weeks two and three actually answered. The first booked meeting usually lands somewhere between weeks three and five.
What we need from you
A profile we can disqualify against
Written down, with the edges. If you do not have one, an hour with your best rep produces it.
CRM access
Read and write on contacts, accounts and activities. Read-only means we cannot deduplicate.
A calendar with real availability
Bookable slots your reps will honour. A calendar with two open hours a week produces two meetings a week.
One person who answers product questions
Within a day. Prospects ask things no sequence can answer, and a slow answer costs the meeting.
Where this sits in the loop
Qualified pipeline is downstream of aim and upstream of retention. Leads only convert at this rate if the campaigns filling the top of the list are pointed at the right people, which is what digital marketing is for. And a closed deal only stays closed if somebody answers the customer afterwards, which is what omnichannel customer support is for. When all three run together, what support hears in month two rewrites the sequences in month three.
Book a strategy call
Forty minutes with the people who would run your account. We look at where conversations are dropping today and tell you what we would do first.
No deck. If we are not the right shape for the problem, we say so on the call and point you somewhere better.
Prefer email? admin@uniquemarketing.net